Marketing Manager
Core
Owns the development and execution of strategic product marketing plans, from multi-channel content creation to impactful go-to-market strategies, serving as the marketing decision-maker from ideation through launch.
Role type
Product Marketing Manager
Builds
Door and insulated glass solutions for commercial and residential markets
Domain
Construction materials / Building envelope
Deliverable
product features
Required skills
Go-to-market strategy, multi-channel content creation, customer insight analysis, sales enablement, digital media management, tradeshow strategy, annual catalog development, omni-channel campaign optimization, marketing analytics, CRM proficiency, budget management, brand management, new product development collaboration
Preferred skills
HubSpot certification, Salesforce certification, Bachelor's degree in marketing
Technologies
HubSpot, Salesforce, CRM systems, marketing analytics tools
Responsibilities
Own the full go-to-market lifecycle from annual planning through post-launch analysis; Serve as internal authority on products and markets to create positioning and sales tools; Build and execute multi-channel content strategies; Champion customer voice through feedback loops and win/loss analysis; Establish and manage digital media frameworks; Design and execute tradeshow strategies; Lead Annual Product Catalog development; Develop and optimize omni-channel marketing campaigns; Stay close to the market through ongoing customer engagement.
Seniority
Mid-level, hands-on IC
