Product Marketing Manager, Informed Design
Core
Own go-to-market strategy and execution for Informed Design, translating complex technical workflows into clear customer value through messaging, launches, and enablement.
Role type
Product Marketing Manager
Builds
Go-to-market plans, customer education programs, sales enablement assets, and adoption initiatives for Informed Design.
Domain
Construction technology / Design software
Deliverable
product features
Required skills
Product marketing strategy, technical product positioning, cross-functional project management, data-driven analysis, storytelling, content creation, customer journey mapping
Preferred skills
Experience with design/engineering/construction tools, AI productivity tools
Technologies
AI productivity tools
Responsibilities
Develop positioning and launch plans; create webinars, newsletters, and sales enablement materials; synthesize customer feedback and usage data; collaborate with Product, Sales, and Marketing teams; prepare for industry events; improve content libraries and launch processes
Seniority
Mid-level, hands-on IC
