Product Marketing Manager-Fixed DXR
Core
Driving commercial strategy and executing go-to-market frameworks for portfolio marketing across businesses and markets.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, launch plans, and omni-channel engagement campaigns
Domain
Health technology / Medical imaging
Deliverable
product features
Required skills
Commercial strategy, market and competitive intelligence, customer segmentation, persona development, integrated campaign execution, sales enablement, omni-channel engagement, data-driven decision-making
Preferred skills
None stated
Technologies
None stated
Responsibilities
Define target customers, personas, and decision journeys; own go-to-market strategy and launch plans including budget allocation and ROI measurement; lead campaign development and design omni-channel engagement strategies; act as subject matter expert to support sales enablement and customer engagement; measure post-launch performance and optimize campaigns
Seniority
Mid-Senior, hands-on IC