Senior Specialist, Product Marketing - Multi Assets
Core
Spearhead product marketing initiatives to enhance awareness, adoption, and engagement of S&P DJI's multi-asset offerings, specifically within the insurance, bank, and asset management landscape.
Role type
Senior Product Marketing Specialist (Multi-Assets)
Builds
Index solution narratives, content strategies, and go-to-market plans for downstream products built on S&P DJI indices.
Domain
Financial services, specifically multi-asset indices, insurance, and structured products.
Deliverable
product features
Required skills
Content strategy and development, Product positioning and messaging, Go-to-market strategy execution, Market research and competitive analysis, Account-based marketing, Performance metrics and reporting
Preferred skills
Experience in product launches, familiarity with digital marketing channels, analytical mindset for product positioning
Technologies
None stated
Responsibilities
Design and implement comprehensive content marketing strategies; Develop and refine positioning and messaging for multi-asset index solutions; Lead development and execution of go-to-market strategies for new index launches; Collaborate with Compliance and Legal to ensure regulatory alignment; Conduct market research to identify trends and customer needs; Engage with key partners and clients to promote awareness and adoption; Establish KPIs and provide regular reporting on marketing initiatives
Seniority
Senior, hands-on IC