Director of Audience Development, Marketing & Communications
Core
Lead a unified strategy to expand FRONTLINE's audience, strengthen its brand, and deepen engagement across broadcast, digital, and social platforms.
Role type
Director of Audience Development, Marketing & Communications
Builds
Audience growth initiatives, brand visibility, earned media coverage, and strategic partnerships for FRONTLINE documentaries.
Domain
Public broadcasting / Investigative journalism / Media marketing
Deliverable
product features
Required skills
Strategic leadership, brand management, audience research & analytics, media relations, awards strategy, budget management, team leadership, cross-functional collaboration, public speaking, partnership development
Preferred skills
Experience in public media, documentary storytelling, crisis communications, industry conference participation
Technologies
Analytics tools, social media platforms, media monitoring systems
Responsibilities
Develop long-term audience and brand strategies; manage operating budgets and vendor relationships; lead a multi-disciplinary team; execute integrated marketing and publicity campaigns; oversee awards strategy and submissions; serve as primary communications liaison for stakeholders; identify and secure speaking engagements and partnerships.
Seniority
Director, strategic leadership & team management