Product Marketing Manager - GroundIQ
Core
Drive commercial success and go-to-market strategies for GroundIQ, a geotechnical data and 3D ground modelling solution that helps engineers make faster decisions about subsurface conditions.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, product launches, commercial plans, and sales enablement materials for GroundIQ
Domain
Geotechnical engineering / Subsurface data analytics
Deliverable
product features
Required skills
Market research, competitive intelligence, go-to-market planning, pricing strategy, content creation, digital marketing, CRM systems, marketing automation, sales process alignment
Preferred skills
Experience in technical or technology-driven environments, multi-channel campaign management, data-driven optimization
Technologies
CRM systems, marketing automation tools, SEO, PPC
Responsibilities
Gather market insights and customer feedback to guide product innovation; Develop go-to-market strategies and commercial plans; Define positioning, messaging, and pricing strategies; Create sales enablement materials and marketing campaigns; Translate technical capabilities into commercial messaging; Measure and analyze marketing performance
Seniority
Mid-Senior, hands-on IC