Product Marketing Manager - GroundIQ
Core
Drive commercial success of GroundIQ® by translating complex geotechnical capabilities into compelling value propositions and go-to-market strategies.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, product launches, commercial plans, and sales enablement materials for GroundIQ®
Domain
Geotechnical engineering / Subsurface data analytics
Deliverable
product features
Required skills
Market research, competitive intelligence, go-to-market strategy, pricing strategy, sales enablement, digital marketing, CRM systems, marketing automation, commercial strategy alignment
Preferred skills
Experience in technical or technology-driven environments, knowledge of 3D ground modelling
Technologies
CRM systems, marketing automation tools, digital marketing platforms
Responsibilities
Gather market insights and customer feedback to guide product innovation; Develop go-to-market strategies and commercial plans; Define positioning, messaging, and pricing strategies; Create sales enablement materials and marketing campaigns; Translate technical capabilities into commercial messaging; Measure and analyze marketing performance
Seniority
Mid-Senior, hands-on IC