Marketing Lead - Belgium
Core
Country Marketing Lead responsible for driving growth and executing marketing strategy for Diversey's professional portfolio in Belgium.
Role type
Senior Country Marketing Lead (B2B)
Builds
Local marketing campaigns, customer engagement activities, and sales enablement materials for the Belgian market.
Domain
B2B Marketing / Professional Hygiene & Cleaning Solutions
Deliverable
product features
Required skills
B2B marketing strategy, sales partnership, market analysis, campaign management, pricing strategy, data-driven decision making, cross-functional collaboration, stakeholder management, localization, AI tools usage
Preferred skills
B2B marketing environment, healthcare/hospitality/facility management industry, product portfolio management, go-to-market planning, matrix organization experience, Microsoft Copilot, HubSpot, Power BI, Google Analytics, SAP, Salesforce, Inriver
Technologies
HubSpot, Power BI, Google Analytics, SAP, Salesforce, Inriver, Microsoft Copilot
Responsibilities
Lead all marketing activities in Belgium, translate European strategies into local plans, collaborate with sales teams to drive growth, lead product launches and portfolio optimization, execute local campaigns and events, analyze market trends and competition, support pricing and commercial decisions with data, localize marketing content, monitor results and optimize activities, collaborate with European/regional teams, leverage AI and digital tools for effectiveness
Seniority
Senior, hands-on IC
