Marketing Lead - Belgium
Core
Country Marketing Lead responsible for driving growth and executing marketing strategy for Diversey's professional portfolio in Belgium.
Role type
Senior IC Country Marketing Lead
Builds
Marketing campaigns, sales enablement materials, and customer engagement programs for the Belgian market.
Domain
B2B Marketing in Cleaning, Hygiene, and Infection Prevention (Healthcare, Hospitality, Food Service, Facility Management)
Deliverable
product features
Required skills
B2B marketing strategy, portfolio management, sales collaboration, market analysis, pricing strategy, content localization, data-driven decision making, stakeholder management
Preferred skills
B2B marketing in healthcare/hospitality/chemicals, end-to-end marketing execution, product lifecycle management, Go-to-market planning, AI tools usage, MarTech platforms
Technologies
HubSpot, Power BI, Google Analytics, SAP, Salesforce, Inriver
Responsibilities
Lead all marketing activities in Belgium, translate European strategies to local plans, collaborate with sales to drive growth, lead product launches and portfolio optimization, execute local campaigns and events, analyze market trends and competition, support pricing and commercial decisions with data, localize marketing content, monitor results and optimize activities, collaborate with European/regional teams, leverage AI and analytics tools
Seniority
Senior, hands-on IC