Marketing Director - Global Tissue and Towel
Core
Develop and execute global growth strategies for the Tissue and Towel segment within the Paper Division, driving revenue and market share for corporate customers.
Role type
Senior IC Marketing Director (B2B)
Builds
Global segment strategies, account-based marketing campaigns, and innovation portfolios for the Paper Division.
Domain
Industrial chemicals / Paper manufacturing / B2B
Deliverable
product features
Required skills
B2B market strategy, global innovation portfolio management, account-based marketing, cross-functional collaboration, executive communication, change management, industry trend analysis
Preferred skills
International B2B marketing experience, Tissue and Towel industry background, matrix organization navigation, team leadership, breakthrough thinking facilitation
Technologies
None stated
Responsibilities
Create and execute global segment strategy to drive growth and profitability; manage the entire marketing process from planning to analysis; partner with regional and functional teams to identify market needs; develop strong messaging for cohesive value propositions; stay current on industry trends and apply to offerings; travel ~25% for customer interaction.
Seniority
Director, strategic & tactical leadership