User Acquisition Manager
Core
Design, build, lead, and optimize user acquisition (UA) campaigns for mobile games, managing media buying channels and analyzing performance metrics.
Role type
User Acquisition Manager
Builds
UA campaigns for mobile games (social casino genre)
Domain
Gaming / Mobile Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Mobile user acquisition, Media buying (Meta, TikTok, Snapchat, Google, DSPs), A/B testing, Performance analysis, Excel (Pivot Tables, VLOOKUP), Measurement tools (SKAN, Payback), Creative copywriting
Preferred skills
Gaming industry experience, Competitive research, Autonomous work
Technologies
Meta, TikTok, Snapchat, Google, DSPs, SKAN, Payback
Responsibilities
Design and optimize UA campaigns, Manage media buying channels, Conduct performance analyses and A/B tests, Collaborate with cross-functional teams, Develop and analyze critical metrics, Provide creative copy suggestions
Seniority
Mid-level, hands-on IC
