Senior Specialist, Digital Marketing
Core
Execute and optimize global marketing automation campaigns, lead flow, and digital assets using Salesforce Account Engagement and Knak.
Role type
Senior Specialist, Digital Marketing (Marketing Automation & Campaign Operations)
Builds
Email campaigns, landing pages, forms, automation workflows, and lead nurturing programs
Domain
Professional Services (Tax, Accounting, Financial Services)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Salesforce Account Engagement (Pardot), Salesforce, email marketing, landing page development, marketing automation, lead lifecycle management, segmentation, campaign tracking, data quality, HTML
Preferred skills
Knak, Google Ads, Google Analytics, CSS, JavaScript, project management tools
Technologies
Salesforce Account Engagement, Knak, Google Ads, Google Analytics, ClickUp, Asana
Responsibilities
Build, configure, test, and deploy automation workflows and digital assets; support lead capture, qualification, and routing; maintain database hygiene and data synchronization; perform comprehensive campaign QA; monitor campaign performance and analyze results; assist with broader digital marketing activities like SEO and paid search.
Seniority
Senior, hands-on IC