Senior Marketing Automation Lead
Core
Develop, execute, and optimize email marketing campaigns, audience segmentation, forms, landing pages, and automated journeys within Salesforce Marketing Cloud.
Role type
Senior Marketing Automation Specialist (Salesforce Marketing Cloud)
Builds
Automated email campaigns, audience journeys, forms, and landing pages
Domain
Marketing Technology / B2B Climate Technology
Required skills
Salesforce Marketing Cloud, Journey Builder, Automation Studio, SQL, AmpScript, Litmus, Contact Builder, Salesforce CRM integration, QA testing
Preferred skills
Lead generation platforms (LinkedIn, Meta), API/webhook integration, Project management tools, AI tools (CoPilot, Claude), Salesforce Marketing Cloud certifications
Technologies
Salesforce Marketing Cloud, Litmus, SQL, AmpScript, Contact Builder, Salesforce CRM, LinkedIn Lead Gen Forms, Meta Lead Ads, Zapier
Responsibilities
Develop, test, deploy, and optimize email campaigns; Build and maintain forms, landing pages, and audience segments; Configure Journey Builder and Automation Studio workflows; Write SQL queries for segmentation and reporting; Develop dynamic content using AmpScript; Perform QA testing and troubleshooting; Partner with stakeholders to translate business requirements into automation solutions.
Seniority
Senior, hands-on IC
