Acquisition Manager
Core
Senior Digital Growth Manager driving profitable customer acquisition across European markets with a focus on France.
Role type
Senior Digital Growth Manager
Builds
Customer acquisition campaigns and strategies for insurance products
Domain
Insurance / Digital Marketing
Required skills
Digital growth strategy, performance marketing, agency management, multi-channel budgeting, data analysis, contract negotiation, ROI optimization
Preferred skills
B2B experience, financial services background, international environment experience
Technologies
SEA, SMM, affiliate marketing, lead generation platforms, reporting tools
Responsibilities
Drive profitable customer acquisition via SEA, SMM, affiliate, and partnerships; Define acquisition strategy for France and Europe; Manage and challenge marketing agencies and partners; Optimize campaign execution and reporting; Negotiate contracts and manage budgets; Analyze channel performance against CAC/ROI; Scale successful local and European approaches