Senior Marketing Manager
Core
Drive strategic marketing and communications for Howden's Financial Institutions and Directors & Officers (D&O) practices to elevate market profile and unlock growth.
Role type
Senior Marketing Manager (Team Lead)
Builds
Strategic marketing programs, multi-channel campaigns, thought leadership content, and brand communications for specialty insurance practices.
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Strategic marketing planning, stakeholder management, project management, team leadership, content creation, digital marketing, PR, budget management, performance analysis
Preferred skills
Experience in B2B professional services, financial services, or insurance; experience with financial institutions (Asset Management, Private Equity, Banks); global campaign experience
Technologies
Digital marketing platforms, social media tools, email marketing systems, PR distribution channels
Responsibilities
Shape and deliver marketing strategy for Financial Institutions and D&O practices; Partner with senior stakeholders to translate commercial priorities into high-impact activity; Create compelling value propositions and thought leadership content; Lead integrated, multi-channel campaigns across digital, social, email, events, and PR; Coach and develop a team of two marketing professionals; Manage budgets, project plans, and timelines; Use performance insight to improve marketing effectiveness
Seniority
Senior, hands-on IC with team leadership