Growth Marketing Manager - Remote
Core
Owns go-to-market (GTM) execution and account-based marketing/account-based sales (ABM/ABS) programs for a defined set of target utility accounts; building positioning, messaging, and campaigns for assigned service lines.
Role type
Growth Marketing Manager (B2B ABM/ABS)
Builds
ABM/ABS campaigns, positioning, messaging, and sales-enablement materials for utility accounts
Domain
B2B SaaS / Energy & Utilities
Deliverable
product features
Required skills
B2B product marketing, ABM/ABS program execution, account strategy, sales enablement, thought leadership, competitive analysis, technical writing
Preferred skills
Utility or energy-industry knowledge, experience with long complex buying cycles, intent data utilization
Technologies
Claude or comparable AI tooling
Responsibilities
Build positioning and value propositions for service lines; Design and run ABM/ABS programs for target utility accounts; Build sales-enablement materials and training; Partner with Market Intelligence on competitive landscape data; Lead thought-leadership programs (webinars, expert video, blogs); Partner with Digital Marketing, Design, and Content teams on campaign execution
