Market Outreach Specialist
Core
Build and grow relationships with lighting distributors and trade allies to drive enrollment and participation in the Midstream Lighting Program, expanding market share for energy-efficient lighting in Kentucky.
Role type
Market Outreach Specialist (Energy Efficiency Program)
Builds
A network of active lighting distributors and trade allies enrolled in the Midstream Lighting Program
Domain
Energy efficiency / Lighting / Utilities
Deliverable
client delivery
Required skills
Relationship building, distributor recruitment, program training, market research, event planning, reporting, liaison coordination
Preferred skills
Field work comfort, adaptability, resourcefulness
Technologies
None stated
Responsibilities
Build relationships with lighting distributors and trade allies; Recruit new distributors and trade allies to enroll in the program; Support enrolled trade allies with training and ongoing engagement; Educate trade allies on program benefits and processes; Travel within Kentucky for in-person outreach; Research market to identify new targets; Serve as liaison between customers, contractors, and program staff; Plan and coordinate events and trainings; Track outreach activity and progress; Collaborate with other energy efficiency programs
Seniority
Mid-level (3-5 years experience)