Market Outreach Specialist
Core
Build and grow relationships with lighting distributors and trade allies to drive enrollment and program participation for an energy-efficient lighting initiative.
Role type
Market Outreach Specialist (B2B sales & relationship management)
Builds
Enrollment in energy efficiency programs for lighting distributors
Domain
Energy efficiency / Utilities / Lighting
Deliverable
client delivery
Required skills
B2B relationship building, distributor recruitment, stakeholder engagement, market research, event planning, reporting, field travel
Preferred skills
Utility or energy efficiency industry experience, lighting sector knowledge, soft skills (interpersonal, communication, adaptability)
Technologies
None stated
Responsibilities
Recruit new distributors and trade allies, support enrolled allies with training and engagement, educate trade allies on program benefits, conduct in-person outreach and visits, research market targets, coordinate events and presentations, track outreach progress, collaborate on shared leads
Seniority
Mid-level, hands-on IC