Market Outreach
Core
Develop strategic market development and outreach tactics to increase awareness and adoption of energy-efficient technologies among customers and trade allies.
Role type
Market Development Specialist (Energy Efficiency)
Builds
Customer and trade ally adoption of HVAC, water heating, lighting, and energy-saving equipment programs
Domain
Energy efficiency / Sustainability
Deliverable
product features
Required skills
Market research, event planning, stakeholder relationship management, data analysis, program integration, reporting
Preferred skills
Bachelor's degree, 3-5 years experience in market development or energy sector
Technologies
Energy efficiency product platforms
Responsibilities
Recruit and train contractors and trade allies; develop outreach tactics to recruit customers; integrate program offerings into customer operations; plan and coordinate events; research markets and identify key allies; build a base of registered trade allies; prepare activity reports; travel to support programs