Senior Manager, Marketing Operations
Core
Lead a team of technical professionals to build and govern the entire GTM engine, including platforms, data flows, and integrations that attract, engage, and convert buyers.
Role type
Senior Manager, Marketing Operations
Builds
Marketing technology ecosystem, lead management data flows, campaign reporting infrastructure, and data architecture/integration layer
Domain
B2B SaaS / Enterprise Technology Marketing
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
Team leadership, martech roadmap governance, lead flow design, data architecture, API integrations, data orchestration, vendor lifecycle management, project management
Preferred skills
Technology transformation leadership, cross-functional partnership with Revenue Ops/Analytics/IT
Technologies
Marketo, Iterable, Salesforce CRM
Responsibilities
Govern the full martech roadmap including vendor relationships and access governance; Design and maintain lead flows from capture through CRM sync; Own UTM governance and campaign attribution standards; Drive reliable data orchestration with monitoring and error handling
Seniority
Senior, hands-on IC with team management