Director, Integrated GTM Campaigns
Core
Director responsible for creating the connective layer between Product, Marketing, and Commercial teams to translate product innovation into integrated campaigns and sales plays for customer acquisition, expansion, and retention.
Role type
Senior IC Director, Integrated GTM Campaigns
Builds
Global integrated demand generation campaigns, sales plays, messaging architecture, and campaign playbooks for a multi-product B2B technology portfolio.
Domain
B2B SaaS / Technology-enabled professional services / Commercial Real Estate
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, integrated demand generation, GTM motion design, team leadership and scaling, commercial acumen, stakeholder management, data-driven optimization, ABM, multi-touch analysis, AI/Gen AI application, modern marketing technology stack.
Preferred skills
Experience marketing AI-enabled solutions, familiarity with Commercial Real Estate market nuances across US, Canada, UK, France, Germany, Australia, and New Zealand.
Responsibilities
Build trusted relationships with Product, Marketing, and Commercial leaders; co-design global integrated campaigns and sales plays; establish global GTM operating rhythm and repeatable methodologies; mentor and develop a distributed global team of campaign strategists; optimize campaign strategy and performance using data and commercial feedback; partner with operations teams to interpret performance data.
Seniority
Director, strategic leadership with selective hands-on execution
