Senior Director, Product Marketing, GTM and Adoption
Core
Own full customer journey from pre-sale positioning to post-sale adoption and expansion for MuleSoft's integration, API management, and Agent Fabric portfolio.
Role type
Senior Director, Product Marketing, GTM & Adoption
Builds
Go-to-market strategy, lifecycle adoption programs, and global sales enablement for enterprise integration and agentic AI products.
Domain
Enterprise software, Integration, API Management, Agentic AI
Deliverable
product features
Required skills
GTM strategy, lifecycle marketing, team leadership, executive communication, data fluency, KPI definition
Preferred skills
Domain fluency in integration or agentic AI, experience with MuleSoft or similar platforms
Technologies
MuleSoft, Agent Fabric, API management tools
Responsibilities
Own GTM strategy for product launches and capability releases; Build and scale post-sale content and adoption programs; Lead segmentation strategy for existing customers; Manage and develop a team of 2–4 product marketers; Build and run global enablement programs for the sales organization; Represent the voice of the adopted customer in product and GTM planning
Seniority
Senior Director, hands-on IC with team leadership