Director, Category & Merchandising
Core
Strategic leadership for category management, merchandising, demand/supply planning, and digital commerce for a global bicycle brand across North and Latin America.
Role type
Director, Category & Merchandising
Builds
Category business plans, seasonal merchandising strategies, range architecture, and omnichannel product stories.
Domain
Consumer Goods / Retail / Bicycle Industry
Deliverable
product features
Required skills
Category management, financial planning, go-to-market strategy, omnichannel retail, demand planning, supply planning, Latin American market experience, bilingualism (English/Spanish or Portuguese), data literacy, cross-functional leadership.
Preferred skills
Experience building structure in ambiguous environments, strong communication with senior leadership and retailers.
Technologies
Commercial data tools, inventory management systems, digital shelf optimization platforms.
Responsibilities
Set category strategy for the Americas; build category business plans tying range decisions to margin targets; lead demand and supply planning for NorAm and LatAm; own digital merchandising strategy for the Americas; lead in-store execution and retail activation across the region.
Seniority
Director, strategic leadership with hands-on operational oversight
