Marketing Advisor
Core
Own and optimize automated marketing programs, building targeted lead nurturing journeys and service line campaigns to drive engagement and conversion.
Role type
Marketing Automation Advisor
Builds
CRM and Adobe Marketo automation campaigns, lead nurture programs, and triggered communications
Domain
Professional services / Marketing Technology
Required skills
Adobe Marketo, CRM integration, audience segmentation, lifecycle journey design, A/B testing, data quality management, campaign deployment, QA processes
Preferred skills
Data-driven mindset, cross-functional collaboration, multi-campaign management
Technologies
Adobe Marketo, CRM
Responsibilities
Build and deploy CRM and Adobe Marketo automation campaigns end-to-end; Develop lead nurture programs across the customer lifecycle; Execute audience segmentation and triggered communications; Translate campaign briefs into platform-ready executions; Manage post-event communications; Conduct A/B testing, QA and campaign deployment; Monitor and analyse campaign performance and lifecycle outcomes; Maintain data quality and CRM governance standards
Seniority
Mid-level, hands-on IC
