Job
Core
Marketing Automation Specialist responsible for end-to-end campaign lifecycle, leveraging in-house AI tools to automate creation from concept to code.
Role type
Marketing Automation Specialist (AI-enabled)
Builds
Multi-channel marketing and operational campaigns
Domain
Fintech / Digital Marketing
Deliverable
product features
Required skills
Salesforce Marketing Cloud, HTML/CSS, AI tool integration, campaign optimization, multilingual localization, performance analysis
Preferred skills
Internal AI tool development, basic programming, fintech domain knowledge
Technologies
Salesforce Marketing Cloud, Codex, n8n, Claude, ChatGPT
Responsibilities
Create, manage, and optimize multi-channel campaigns; Build, test, and deploy email/notification campaigns using SFMC and HTML; Collaborate with stakeholders across marketing, product, and data teams; Monitor campaign performance and provide actionable recommendations; Manage multilingual campaigns ensuring accurate localization; Pivot quickly to launch real-time campaigns based on market events.
Seniority
Mid-level, hands-on IC