Marketing Campaign Operations & Automation Manager
Core
Build and run the execution engine for coordinated marketing campaigns across paid media, web, email, events, and customer-engagement platforms.
Role type
Marketing Campaign Operations & Automation Manager (hands-on IC)
Builds
Coordinated marketing campaigns, automated workflows, landing pages, forms, and digital conversion paths
Domain
B2B SaaS / Marketing Operations
Required skills
Marketing automation, campaign operations, digital execution, audience segmentation, workflow management, landing page creation, conversion tracking, project management, AI/automation tools
Preferred skills
Experience with paid media, web, email, and events channels, troubleshooting execution issues, using AI to improve throughput
Technologies
Marketing automation platforms, CRM platforms, UTM builders, pixel tracking tools, landing page builders
Responsibilities
Own operational process from campaign intake to post-campaign learning; Establish shared intake process and campaign calendar; Build campaigns and automated workflows; Activate audiences using segmentation and trigger rules; Build and maintain landing pages and forms; Implement campaign tagging and tracking; Coordinate execution across multiple channels; Ensure campaign responses connect to correct routing and follow-up; Monitor deliverability and workflow health; Partner with Analytics to execute experiments; Maintain campaign taxonomy and documentation; Use AI to accelerate production tasks.
Seniority
Mid-Senior level, hands-on individual contributor
