Digital Marketing Automation, Specialist
Core
Execute and optimize product and brand marketing through scalable, data-driven automation, translating strategy into high-quality campaigns and personalized journeys for the long-term care line of business.
Role type
Specialist Marketing Automation Engineer
Builds
Automated email and digital campaigns, personalized customer journeys, and data-driven activation workflows.
Domain
Financial Services / Insurance / Marketing Technology
Required skills
Adobe Marketo, Salesforce integrations, campaign reporting, A/B testing, data governance, workflow automation, segmentation, dynamic content, cross-functional collaboration.
Preferred skills
Adobe Experience Platform (AEP/CDP), Adobe Journey Optimizer, Adobe Target, Adobe Analytics, API integration, HTML/CSS/Velocity scripting, insurance marketing experience, AI-enabled personalization.
Technologies
Adobe Marketo, Salesforce, Adobe CDP, Adobe Journey Optimizer, Adobe Target, Adobe Analytics, APIs.
Responsibilities
Build, test, deploy, and maintain automated marketing campaigns and journeys; support audience activation and personalization using behavioral signals; administer marketing automation platforms and troubleshoot issues; partner with technology teams to integrate marketing platforms with CRM and data feeds; deliver campaign-level reporting and recommend optimization opportunities; ensure compliance with privacy and naming standards.
Seniority
Mid-level, hands-on IC
