Field Marketing Manager, US
Core
Lead regional field marketing across the US to generate demand, build qualified pipeline, and accelerate revenue for enterprise software clients.
Role type
Senior B2B Field Marketing Manager
Builds
Field programs, executive events, account-based activations, and regional marketing campaigns
Domain
B2B Software/SaaS Marketing
Deliverable
product features
Required skills
B2B field marketing strategy, account-based marketing (ABM), event program management, budget ownership, sales alignment, data-driven decision making, AI tool integration, CRM/analytics platform proficiency
Preferred skills
Generative AI workflow automation, agentic marketing workflows, enterprise sales organization experience
Technologies
Salesforce, HubSpot, Cvent, Power BI, ChatGPT, Claude
Responsibilities
Own and execute the US regional marketing plan; partner with Sales leadership to align marketing investment with revenue goals; develop and execute high-impact field programs including executive dinners and industry events; manage the regional marketing budget and vendor relationships; measure field marketing impact through pipeline influence and ROI; leverage AI tools to enhance campaign planning and personalization.
Seniority
Senior, hands-on IC
