Social Trading Manager
Core
Own day-to-day paid social campaign execution for a portfolio of P&G brands, translating brand objectives into full-funnel campaigns and optimizations.
Role type
Senior IC paid social media manager
Builds
Full-funnel paid social campaigns across Meta, TikTok, Snapchat, Pinterest, and Reddit
Domain
CPG / Consumer Packaged Goods
Required skills
Paid social campaign execution, audience targeting, creative tagging, media buying, campaign optimization, data analysis, dashboard development, platform troubleshooting, process documentation
Preferred skills
Paid social platform certifications, Power BI, online-to-offline sales measurement, CPG product marketing
Technologies
Meta, TikTok, Snapchat, Pinterest, Reddit, Prisma, Google Analytics, Microsoft Office, Excel, Power BI
Responsibilities
Develop paid social tactical plans aligned with brand KPIs; Build, execute, and QA campaigns across paid social platforms; Monitor pacing, budgets, and performance; Analyze results to assess business impact; Partner with analytics team to develop dashboards; Collaborate on campaign strategies and testing; Troubleshoot platform and ad operations issues; Maintain partner relationships and stay current on trends; Define and evolve best practices
Seniority
Mid-level, hands-on IC