Customer Team Marketing Senior Manager – Dollar Channel
Core
Lead marketing for the Dollar Channel cluster (Dollar General, Family Dollar, Dollar Tree) to drive household penetration and traffic growth through digital commerce, integrated scale marketing, social commerce, and retail media activations.
Role type
Senior Manager, Customer Team Marketing
Builds
Integrated marketing programs connecting P&G brands with consumers and shoppers across the path to purchase
Domain
FMCG / Retail Marketing
Deliverable
product features
Required skills
Brand-building fundamentals, Digital commerce strategy, Shopper marketing, Retail media activation, Social commerce, Commercial negotiation, Cross-functional collaboration
Preferred skills
Brand advertising execution, Agency partner management, Customer retail media network experience, Media analytics, Analytics & Insights
Responsibilities
Develop and deliver marketing strategies to drive household penetration and traffic; Translate insights into integrated programs; Lead digital commerce and shopper marketing activations; Support retail media and social-commerce executions; Build relationships with customer partners for joint value creation; Partner with Brand, Sales, and agencies to execute strategies.
Seniority
Senior, hands-on IC with leadership responsibilities