Brand Director - Personal Health Care
Core
Lead end-to-end brand strategy, innovation, and business results for a core Personal Health Care brand portfolio.
Role type
Senior Brand Director (Strategy & P&L)
Builds
Brand portfolio, product innovations, digital/affiliate growth initiatives, and cross-functional team capabilities.
Domain
Consumer Packaged Goods (CPG) / Personal Health Care
Required skills
Brand strategy, P&L management, product innovation, digital marketing, cross-functional leadership, financial acumen, organizational development
Preferred skills
Experience with retail media, influencer marketing, TikTok Shop, Amazon activation, multi-year initiative planning
Technologies
TikTok Shop, Amazon, retail media platforms
Responsibilities
Own delivery of brand business goals (volume, share, profit); Develop and execute brand plans and complex product innovations; Accelerate digital, eCommerce, and affiliate marketing growth; Lead the brand innovation playbook and long-term growth strategy; Build and lead a high-performing cross-functional team
Seniority
Senior, hands-on IC with strategic oversight