Marketing Analyst
Core
Connects UA marketing spend with creative production output to generate actionable insights on performance, ROI, and efficiency for a team producing hundreds of user acquisition assets monthly.
Role type
Senior User Acquisition Marketing Analyst (Gaming)
Builds
Weekly performance readouts, self-serve visualization dashboards, and data quality pipelines for creative asset evaluation.
Domain
Gaming industry, User Acquisition (UA), Mobile Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
SQL (modeling), BI tooling (Looker/Tableau), Mobile UA metrics (CPI, ROAS, etc.), MMP data analysis (AppsFlyer, Adjust, Singular), AI-assisted tooling fluency, Creative performance analysis
Preferred skills
GenAI creative production workflows, Free-to-play or 4X strategy game experience
Technologies
SQL, Looker, Tableau, AppsFlyer, Adjust, Singular, SKAdNetwork, AdAttributionKit, Claude, Gemini, Cursor
Responsibilities
Run weekly performance readouts analyzing creative concepts, hooks, formats, and geo performance; Build and maintain self-serve visualizations and reporting infrastructure; Define and monitor data quality checks for creative performance metrics; Analyze production efficiency across different asset sources (GenAI, vendors, playables).
