Media Analyst TPA
Core
Media Analyst supporting Target's on-platform Search Team to analyze performance, create optimization recommendations, and evolve bid strategies for Performance Marketing and Retail Media Network businesses.
Role type
Senior Media Analyst (Search & Retail Media)
Builds
Smart, personalized advertising campaigns on Target.com, mobile app, and 150+ premium publishers/channels
Domain
Retail Media / Digital Advertising
Required skills
Search advertising platforms, bidding strategies, digital marketing, search marketing metrics, digital attribution models, Microsoft Excel, Microsoft PowerPoint
Preferred skills
Retail media platform experience, cross-functional collaboration, project management, trend analysis
Technologies
Google Ads, Amazon Ads, Criteo, Walmart Connect, Citrus Ad, Pacvue, Skai
Responsibilities
Execute end-to-end campaign management, track and communicate campaign performance via data-driven reports, partner with brand advertisers to analyze search ad performance, collaborate cross-functionally with Sales/Merchandising/Analytics, monitor key performance metrics and implement proactive measures, advise brands on incremental investment opportunities, share feedback with product teams to enhance tools, identify emerging trends in platform usage, co-lead business reviews with internal stakeholders
Seniority
Mid-Senior, hands-on IC