Brand Activation Manager
Core
Drive end-to-end creative packaging strategy activation and operations for Target's Enterprise-Owned Brand portfolio, LTO initiatives, and Design Partnerships to create industry-leading consumer experiences in-store and online.
Role type
Brand Activation Manager
Builds
Creative packaging strategies, content strategies, and in-store/online consumer experiences for Target's owned brands.
Domain
Retail / Consumer Packaged Goods
Deliverable
product features
Required skills
Strategic thinking, brief writing, project/portfolio planning, cross-functional collaboration, multi-project management, negotiation, collaborative problem-solving
Preferred skills
Retail experience
Technologies
None stated
Responsibilities
Adapt brand and guest strategies into creative and content briefs; create and implement creative packaging strategy activation for cross-category themes; collaborate with cross-functional teams (Brand Management, Creative, Production, Merchandising, etc.); maintain knowledge of guest and market insights to improve consumer experience; manage project priorities, budget alignment, and risk escalation.
Seniority
Mid-level, hands-on IC