Marketing Technology & Data Consultant (Dealer & Marketing Data Focus)
Core
Lead business analysis and data workstream ownership for marketing data capabilities supporting dealer marketing services, connecting dealer/customer/enterprise data for audience creation, campaign activation, and performance measurement.
Role type
Senior Business Analyst / Product Owner (Marketing Data)
Builds
Marketing data capabilities, audience development tools, and performance measurement solutions for dealer marketing services.
Domain
B2B Industrial Marketing / Data & Analytics
Deliverable
product features
Required skills
Business analysis, requirements translation (Epics/User Stories), backlog management, stakeholder management, Agile delivery, data governance, marketing technology strategy
Preferred skills
SAFe/Product Owner certification, B2B marketing experience, dealer marketing experience, marketing attribution, AI-enabled analytics
Technologies
Snowflake, Google Cloud Platform (GCP), BigQuery, Hightouch, Fivetran, Google Analytics 4, Salesforce Marketing Cloud, Google Ads, Meta Ads
Responsibilities
Lead requirements discovery with stakeholders, translate business objectives into technical requirements, manage product backlog, partner with engineering/analytics teams, develop roadmaps, coordinate UAT, manage dependencies/risks, drive adoption of new capabilities, support data governance initiatives
Seniority
Senior, hands-on IC