Senior Parts and Service Marketing Consultant
Core
Develop and execute specialized initiatives to drive profitable parts and service revenue and POPS growth for Caterpillar's global dealer network and customers.
Role type
Senior Parts and Service Marketing Consultant
Builds
Parts marketing programs, service solutions, and training materials for global and regional markets
Domain
Construction and mining equipment, off-highway diesel engines, industrial gas turbines
Deliverable
product features
Required skills
Parts and service marketing strategy, business planning and forecasting, competitive analysis, market segmentation and positioning, data analysis, project management, training development, stakeholder management
Preferred skills
Machine inspection knowledge, Six Sigma Black Belt certification, advanced product support background
Technologies
Business intelligence tools, data analysis platforms
Responsibilities
Lead teams and training for specific projects, mentor team members within the Parts & Service organization, drive POPS growth through product and program development, deliver new products and programs globally or regionally, gather and provide Voice of Customer (VOC) and Voice of Dealer (VOD) insights, manage parts variance, drive promotional strategy coordination, conduct competitive analysis, segment and position market opportunities, partner with industry groups to align strategies
Seniority
Senior, individual contributor with project leadership