Service Marketing Manager
Core
Develop and manage rebuild and repair service offerings for heavy equipment, positioning the company as a preferred service provider to Resources, Construction, Energy, and Transport sectors.
Role type
Service Marketing Manager
Builds
Go-to-market strategies and lifecycle service offerings for machine rebuilds and repairs
Domain
Heavy equipment / Industrial services
Deliverable
product features
Required skills
Technical marketing, market strategy development, business development modeling, industry group partnership, value proposition creation
Preferred skills
Experience in heavy equipment or industrial services, Caterpillar experience
Technologies
None stated
Responsibilities
Develop and manage rebuild and repair service offerings; Partner with industry groups to understand market needs; Create and execute go-to-market plans; Support sales and service teams with value propositions; Monitor market performance and refine offerings
Seniority
Mid-level, hands-on IC