Senior Brand Manager, Renovation – Kraft Mac and Cheese & Velveeta
Core
Lead renovation strategy and execution for Kraft Mac and Cheese and Velveeta Shells and Cheese within the Easy Ready Meals team.
Role type
Senior Brand Manager (Product Renovation)
Builds
Product and packaging renovations for iconic food brands
Domain
Food & Beverage / Consumer Packaged Goods
Deliverable
product features
Required skills
3-year+ renovation strategy development, consumer insights analysis, business case creation, cross-functional collaboration, stage gate process management, visual identity leadership
Preferred skills
Design thinking, MBA with Marketing emphasis
Technologies
None stated
Responsibilities
Build 3-year+ renovation strategy & pipelines, partner with Insights team to drive brand evolution, develop business cases for innovation, collaborate with R&D/Finance/Ops to commercialize renovations, lead design work for packaging, manage stage gate process
Seniority
Senior, hands-on IC