Senior Brand Manager, Renovation – Kraft Mac and Cheese & Velveeta
Core
Lead renovation strategy and execution for Kraft Mac and Cheese and Velveeta Shells and Cheese within the 'Easy Ready Meals' team, focusing on product and packaging evolution to drive long-term growth.
Role type
Senior Brand Manager (Product Renovation & Innovation)
Builds
Product renovations, packaging updates, and integrated marketing communications for iconic food brands.
Domain
Food & Beverage / Consumer Packaged Goods (CPG)
Deliverable
product features
Required skills
3-year+ renovation strategy development, consumer insights analysis, business case development (desirability/feasibility/viability), cross-functional collaboration, stage gate process management, visual identity leadership, project management.
Preferred skills
Design thinking, MBA with Marketing emphasis.
Technologies
None explicitly stated.
Responsibilities
Build 3-year+ renovation strategy & pipelines, partner with Insights team to develop consumer understanding, develop business cases across consumer desirability and P&L viability, collaborate with cross-functional teams to commercialize the renovation pipeline, assist in creating visual identity and lead design work, manage the stage gate process for projects.
Seniority
Senior, hands-on IC
