ZURU Edge | Designer - NPD
Core
Leads brand identity and packaging design for new and existing consumer brands across confectionery, toys, pet care, and other categories.
Role type
Senior Brand & Packaging Designer (NPD)
Builds
New consumer brands, brand guidelines, and production-ready packaging artwork.
Domain
Consumer Goods / Retail / Packaging
Deliverable
product features
Required skills
Brand identity design, Packaging design, Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, Print production knowledge, Design-to-production workflows, Consumer behavior research, Project management, Vendor management, Mentoring
Preferred skills
Experience in consumer goods or retail, Portfolio of high-standard brand and packaging work
Technologies
Adobe Creative Suite, Figma
Responsibilities
Lead creation and evolution of brand identities; Define brand guidelines, tone of voice, and visual language; Develop packaging concepts informed by research; Ensure designs are practical, functional, and compliant with regulations; Create mockups and prototypes; Present concepts to stakeholders; Oversee design lifecycle from concept to manufacturing; Manage multiple projects and external vendors; Mentor junior designers and freelancers; Track industry trends and run competitive analysis.
Seniority
Senior, hands-on IC with mentorship responsibilities