brand manager I, Global Coffee Alliance
Core
Shape the future of Starbucks At Home Coffee by partnering with Nestlé to drive growth across key CPG coffee platforms, leading near-in innovation, packaging, and marketing initiatives.
Role type
Brand Manager I (CPG)
Builds
Starbucks At Home Coffee products and platforms
Domain
Consumer Packaged Goods (CPG) / Coffee
Deliverable
product features
Required skills
Product management, Brand management, Cross-functional project leadership, Category strategy, Data and insights analysis, Consumer insights, Platform performance monitoring
Preferred skills
CPG experience, MBA
Technologies
None stated
Responsibilities
Serve as a Starbucks brand steward across the Global Coffee Alliance, partnering with Nestlé to shape product, packaging, marketing and channel execution; Lead near-in innovation and product pipeline development, including seasonal offerings and product or packaging changes; Drive platform performance by monitoring consumption, financial results, and in-market KPIs; Own assigned product platforms and support the development of strategies to deliver current business objectives and future growth; Lead cross-functional workstreams from strategy through execution, aligning internal Starbucks teams and external Nestlé partners.
Seniority
Mid-level, hands-on IC