Lead Marketing Campaign Analytics & Data Science Consultant
Core
Lead measurement and optimization of customer marketing campaigns across acquisition, engagement, onboarding, and relationship growth to drive business growth.
Role type
Lead Marketing Data Scientist (Marketing Analytics)
Builds
Reporting, dashboards, and measurement frameworks for campaign performance and KPIs.
Domain
Consumer Banking and Lending
Deliverable
dashboards & analysis
Required skills
Advanced analytics, statistical techniques, A/B testing, champion/challenger testing, incrementality measurement, SQL, Python, R, Data visualization (Power BI), Project management
Preferred skills
Marketing analytics, campaign measurement, customer analytics, marketing science, marketing ROI, audience targeting strategies
Responsibilities
Lead measurement and optimization of marketing campaigns; Partner with stakeholders to define objectives and metrics; Develop in-flight and post-campaign analyses; Evaluate marketing tactics through testing and experimentation; Analyze large-scale datasets for segmentation and targeting; Build reporting and measurement frameworks; Mentor analysts and advance analytics best practices.
Seniority
Lead, hands-on IC with mentorship responsibilities
