Lead Product Manager Customer Onboarding & Lifecycle Engagement
Core
Define and execute onboarding and early lifecycle engagement strategy for Small Business Credit Card customers to drive activation, digital adoption, and long-term loyalty.
Role type
Lead Product Manager (Customer Onboarding & Lifecycle Engagement)
Builds
Customer onboarding programs, multi-channel engagement journeys, and feature adoption initiatives for credit card portfolios.
Domain
Financial Services / Credit Cards / Customer Lifecycle Marketing
Deliverable
product features
Required skills
Strategic planning, customer journey design, cross-functional leadership, campaign optimization, data-driven decision making, stakeholder influence, roadmap development, program performance evaluation
Preferred skills
Lifecycle marketing experience, multi-channel marketing expertise, agency management, financial services background, executive storytelling, innovation in customer experience
Technologies
Email platforms, digital channels, mobile experiences, direct mail systems, alert management tools
Responsibilities
Define onboarding strategy for new cardholders; create customer journeys for the first 90 days; identify opportunities to improve activation and feature adoption; develop forward-looking roadmaps; lead cross-functional delivery from concept to execution; present business cases to senior leadership
Seniority
Senior, hands-on IC with strategic leadership
