Senior Manager, Global Marketing Communications, Specimen Management
Core
Standardize digital marketing and MarTech stack across regions, develop global messaging, and manage asset creation for Specimen Management products.
Role type
Senior Manager, Global Marketing Communications
Builds
Global digital marketing campaigns, standardized MarTech reporting dashboards, and cross-regional brand assets
Domain
Medical Technology / Specimen Management
Deliverable
product features
Required skills
omnichannel campaign strategy, MarTech stack standardization, global messaging development, agency management, Veeva PromoMats, Optimizely, budget management
Preferred skills
Adobe Experience Suite, Salesforce CRM, Master's Degree
Technologies
Optimizely, Veeva PromoMats, Adobe Experience Suite, Salesforce CRM
Responsibilities
Build roadmap to standardize MarTech stack and reporting KPIs across regions; Support rollout of Optimizely across regions; Lead development of cross-product Global messaging initiatives; Work with global platform marketers on asset creation and agency selection; Coordinate reviews in Veeva PromoMats; Help manage global LSM and SA discretionary spend budgets
Seniority
Senior Manager, hands-on leadership