Lead Product Manager Credit Card Acquisition Strategy
Core
Lead Product Manager shaping strategic direction and acquisition growth for the Wells Fargo Branded Credit Card portfolio.
Role type
Lead Product Manager (Strategy/Growth)
Builds
Credit card acquisition campaigns and portfolio optimization strategies
Domain
Financial Services / Consumer Lending
Deliverable
product features
Required skills
Product Management, Strategic Planning, Data Analysis, Cross-functional Leadership, Executive Communication, Portfolio Management, Marketing Strategy, SQL, Risk Understanding
Preferred skills
Credit card acquisition, Consumer lending products, Performance marketing, Market research, Credit risk frameworks
Technologies
SQL
Responsibilities
Develop acquisition strategies across direct mail, email, and digital channels; Analyze customer behavior and campaign performance; Partner with Marketing, Analytics, Risk, and Finance teams; Evaluate acquisition channel performance and customer lifetime value; Present findings and recommendations to senior leadership.
Seniority
Lead, hands-on IC with strategic influence