Sr. Manager Business Cards Acquisition
Core
Drive sustainable growth for the Business Credit Card portfolio by identifying strategic opportunities, executing acquisition campaigns, and optimizing client onboarding experiences.
Role type
Senior Manager, Business Credit Card Acquisition
Builds
Mass and targeted client acquisition campaigns, executive business cases, and optimized onboarding experiences for new-to-bank and new-to-card clients.
Domain
Banking / Financial Services / Credit Cards
Deliverable
client delivery
Required skills
Credit card acquisition strategy, channel optimization, executive presentation design, quantitative and qualitative analysis, financial regulation compliance, cross-functional collaboration, competitive landscape research, business forecasting, product management.
Preferred skills
Small and mid-market client segment experience, test-and-learn frameworks, Agile delivery methodologies, client lifecycle management, marketing analytics, project management.
Technologies
Excel
Responsibilities
Develop and implement mass and targeted acquisition campaigns; leverage analytics to diagnose performance gaps and translate insights into strategies; create executive-level presentations and business cases; monitor, forecast, and report on acquisition performance and profitability; maintain acquisition policies and ensure regulatory adherence; research competitive landscape to drive innovation.
Seniority
Senior, hands-on IC with strategic oversight
