Manager, Performance Marketing & Insights
Core
Drive subscriber acquisition and retention for streaming services (AMC+, Shudder, etc.) through data-driven performance marketing strategies, budget optimization, and forecasting.
Role type
Manager, Performance Marketing & Insights
Builds
Paid media plans and subscriber growth strategies for SVOD services
Domain
Streaming media / Subscription video on demand
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic recommendation on media optimizations, performance trend evaluation, budget allocation, forecasting, scenario analysis, executive reporting, stakeholder coordination, project management, Microsoft Excel, Microsoft PowerPoint
Preferred skills
Experience in consulting or media agency, quantitative/data-driven decision making, audience strategy alignment
Technologies
Microsoft Excel, Microsoft PowerPoint
Responsibilities
Evaluate performance trends by campaign, platform, and audience to support paid media planning; Provide recommendations on budget shifts to maximize efficiency and LTV; Assist with forecasting and scenario analysis for media plans; Support strategic planning and marketing investment planning with executive-ready presentations; Work with Product/Tech and Legal to enable tracking and reporting functions; Coordinate with finance, research, and BI teams on growth scenarios and operational reporting.
Seniority
Manager, hands-on IC
