Sr Manager, Marketing Automation
Core
Own the strategy, execution, and governance of the company's marketing automation and lifecycle email programs, serving as the subject-matter expert for Salesforce Marketing Cloud Account Engagement (Pardot) and platform owner for Cvent.
Role type
Senior Manager, Marketing Automation
Builds
Marketing nurture infrastructure, email programs, and event-to-marketing data integration pipelines
Domain
Financial services / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Pardot administration, Cvent platform ownership, email program strategy, data integration architecture, segmentation & personalization, compliance governance (CAN-SPAM, CASL, GDPR), funnel & revenue-influence metrics analysis, vendor management, team leadership, HTML/CSS proficiency, A/B testing, AI integration
Preferred skills
Pardot/Salesforce certification, Cvent certification, financial services industry background
Technologies
Salesforce Marketing Cloud Account Engagement (Pardot), Cvent, Salesforce CRM, CDP
Responsibilities
Define and report on funnel, engagement, and revenue-influence metrics; manage relationships with automation/platform vendors; build scalable templates, playbooks, and governance models for self-service; mentor and manage marketing automation coordinators/specialists; ensure clean handoffs and bidirectional data integrity between Pardot, Cvent, Salesforce CRM, and analytics stack; plan, build, and optimize email marketing programs ensuring deliverability and brand consistency; oversee event registration workflows and platform integrations; ensure all automation and email practices meet regulatory compliance requirements; own the strategy, roadmap, and governance for the marketing automation ecosystem
Seniority
Senior Manager, hands-on IC with team leadership
