Engagement Marketing Lead
Core
Develops and executes member-centric engagement strategies and GTM plans to drive health quality outcomes and business goals for millions of members.
Role type
Senior IC Engagement Marketing Lead
Builds
Multi-channel member engagement campaigns and activation plans
Domain
Healthcare insurance / Member engagement
Deliverable
product features
Required skills
Strategic planning, performance analysis, multi-channel campaign execution, stakeholder influence, agile operations, data-driven decision making, journey mapping
Preferred skills
Healthcare/insurance domain knowledge, Stars program expertise, Next Best Action logic, CDP/journey orchestration tools
Technologies
Adobe Experience Platform, Pega, CDPs, NBA engines
Responsibilities
Lead day-to-day execution of the Stars campaign lifecycle; Partner with stakeholders to align on campaign goals and convert needs into actionable GTM plans; Develop and refine test-and-learn strategies; Execute and optimize multi-channel campaigns; Support journey mapping and personalization efforts; Lead performance tracking and outcomes reporting
Seniority
Senior, hands-on IC
