HCP Engagement Lead
Core
Deploying Local Organization (LOC) Expert strategy, activation plans, and performance tracking for priority healthcare brands to drive engagement with Healthcare Professionals (HCPs).
Role type
Senior Strategy & Activation Lead (HCP Engagement)
Builds
Expert activation plans, digital ecosystems, and training materials for field forces
Domain
Consumer Healthcare / Pharma Marketing
Deliverable
product features
Required skills
Strategic planning, market analysis, A&P management, digital content creation, stakeholder management, compliance management, field force leadership
Preferred skills
Analytical and creative problem solving, cross-functional leadership, storytelling, adaptability, digital journey optimization
Technologies
Ipsos, IQVIA RX data, webinars, email platforms, digital ecosystems
Responsibilities
Deploy LOC Expert Plans for brands and categories; manage A&P spend to ensure ROI; analyze market dynamics and competitor performance; enhance HCP digital content and assets; organize conferences and scientific programs for HCPs; drive field force training and engagement; manage third-party risk and compliance for expert activations.
Seniority
Senior, hands-on IC with strategic oversight
