Media Subject Matter Expert, Senior Managing Consultant, Advisors & Consulting Services, Marketing Services
Core
Senior Media Subject Matter Expert providing deep strategic expertise across the paid-media ecosystem to help clients and internal teams make effective media investment decisions.
Role type
Senior individual-contributor and player-coach media strategist
Builds
Integrated, full-funnel media strategies across digital, offline, and emerging channels for clients and internal teams
Domain
Payments industry marketing and media strategy
Required skills
Integrated media strategy, media planning, media investment, performance marketing, digital channel expertise (paid search, social, programmatic, video/CTV, audio), media economics, adtech/martech ecosystem knowledge, measurement judgment (experimentation, incrementality, MMM, attribution), consulting and commercial judgment, executive communication, cross-functional collaboration, coaching and mentoring
Preferred skills
Platform fluency (Google Ads, DV360, Campaign Manager 360, Meta Ads Manager, The Trade Desk, Amazon Ads), AI and automation in media, privacy and consent management, clean rooms, retail and commerce media
Technologies
Google Ads, DV360, Campaign Manager 360, Meta Ads Manager, The Trade Desk, Amazon Ads
Responsibilities
Translate business objectives into integrated media strategies; lead strategic oversight across the media lifecycle from brief to post-campaign learning; partner with analytics teams to design media for measurability; diagnose underperforming media programs and convert insights into decisions; shape client solutions and commercial opportunities through proposals and workshops; establish and scale media frameworks and governance; advance Marketing Services capability by monitoring developments and mentoring practitioners
Seniority
Senior, hands-on IC with player-coach responsibilities