Director, Media Strategy & Performance
Core
Create an overarching U.S. portfolio media go-to-market strategy across brands for consumer and healthcare professional audiences, defining frameworks, guidelines, and measurement standards.
Role type
Director, portfolio media strategy & performance
Builds
Portfolio-level media strategy, allocation frameworks, agency governance standards, and consistent measurement expectations
Domain
Healthcare / Biopharma / Media Strategy
Required skills
Portfolio media strategy, investment guidance, agency governance, SOW negotiation, marketing mix modeling, attribution, media performance analytics, stakeholder influence, change leadership
Preferred skills
Rare disease/specialty experience, plasma-derived/biologic therapies knowledge, IQVIA/Crossix/Komodo familiarity, establishing new functions
Technologies
IQVIA, Crossix, Komodo
Responsibilities
Own U.S. media strategy and investment guidance; partner with brand teams to translate objectives into integrated strategies; serve as single owner of media agency of record; establish media brief standards and planning frameworks; partner with PRC Operations for compliant execution; define media measurement agenda and KPIs; lead test-and-learn agenda for emerging channels
Seniority
Director, strategic leadership & cross-functional ownership
