Brand Manager (m/f/x) - Vaccines Austria
Core
Develop and execute local brand and customer strategies to drive commercial performance and portfolio growth for influenza and travel vaccines in Austria.
Role type
Brand Manager (Pharmaceuticals)
Builds
Integrated omnichannel campaigns, digital initiatives, and customer engagement programs for the Austrian market.
Domain
Pharmaceuticals / Vaccines / Healthcare
Deliverable
product features
Required skills
Brand strategy development, omnichannel campaign execution, market analysis, budget management, stakeholder relationship building, project management, analytical skills
Preferred skills
Knowledge of Austrian healthcare environment, experience in vaccines/infectious diseases/travel health
Technologies
Digital marketing tools, social media platforms, event management systems
Responsibilities
Develop annual brand plans, localise global strategies, lead omnichannel campaigns, analyse market trends, manage marketing budgets, collaborate with cross-functional teams, build relationships with healthcare professionals
Seniority
Mid-Senior, hands-on IC
