(Senior) Brand Manager - CVRM - HCM
Core
Develop and execute brand strategies, operational plans, and marketing campaigns for prescription medicines in Cardiovascular, Renal & Metabolism, and Respiratory & Immunology therapeutic areas.
Role type
Senior Brand Manager (Pharma)
Builds
Brand operational plans, marketing campaigns, patient access programs, and digital strategies for assigned products.
Domain
Biopharmaceuticals / Cardiovascular, Renal & Metabolism, Respiratory & Immunology
Deliverable
product features
Required skills
Pharmaceutical brand management, P&L management, cross-functional collaboration, vendor management, market research analysis, KOL engagement, digital strategy, project management, budget planning
Preferred skills
AI utilization for execution optimization, team leadership and coaching
Technologies
Omni-channel solutions, AI tools
Responsibilities
Deploy strategies to achieve brand objectives and outcomes, lead execution of brand operational plans, manage external vendors for marketing campaigns, analyze market research and data sources, manage and leverage Key Opinion Leaders (KOLs), develop and execute digital brand strategies, optimize digital resources for customer engagement, manage project scope and budgets.
Seniority
Senior, hands-on IC